ryandelaurentis@icloud.com
burgr.
This is a brand design concept for an app that helps you find a date and a burger spot to eat at. In approaching this project, I aimed to merge food-finding apps like DoorDash and Uber Eats with dating apps such as Tinder and Hinge. I reflected on the challenges of modern dating, particularly the difficulty of selecting a place for a first date.
To address this issue, combining a dating app with a food-finding app would provide an enjoyable experience, recalling the nostalgia of having a burger and a shake at a local diner. A burger date is casual and affordable, making this app suitable for an audience in their 20s to 30s, helping to ease people into the dating scene. The play on the word “burger” is a nod to Tinder and Grindr, immediately tapping into that brand recognition.
Brand Logo and Color Palette
I began by developing the brand's color palette and logo. I wanted to incorporate bold colors and a playful design symbolizing a heart, mouth, and the letter B. I chose a modern sans-serif font to give the app a clean and contemporary feel.
Screens
For the home screen, I wanted the app to have a bold graphic and minimal icons. I decided that the slogan “take a bite out of love” spoke to the app's intention while remaining playful in tone. From this page, a user can navigate by tapping on the bottom icons that redirect them to various pages within the app.
On the Dine or Dash page, the user can swipe left (dash) or right (dine) on people in their area. This works similarly to Tinder and creates an initial user familiarity. I firmly believe that using already established methods provides ease when it comes to UI, and often, apps try to reinvent the wheel when it's unnecessary.
On the following screens, a user can navigate to the burger map to find local burger spots for their dates and browse by reviews, dietary options, and geographic location.